We're proud to introduce the newest upgrade to our world-renowned strength training tool - the ShouldeRök™. With our recent purchase of a very big, very expensive 5-axis mill/lathe machine and the increases in manufacturing capability we have in our new shop space - we've been able to start working on making enhancements to our existing product line!
The ShouldeRök's head "tail" has always been a flared section of the same tube that makes up it's body, which was then knurled. With our new manufacturing capabilities, we've started using a solid block of steel, machined to a perfect radius that can be used as an IASTM tool much in the same way as our Boomstick or PainPill.
For more information on the ShouldeRök V3's use in this fashion, watch the video below where Coach Brady Cable gives some demonstrations.
This is a tool primarily designed for athletes (amateur to professional), coaches and practitioners. As a precision loadable tool, the ShouldeRök™ when used correctly will increase strength, mobility, and continuously reinforce our need for core stabilization. The ShouldeRök™ challenges us as athletes, aids in reaching new PRs and most importantly, helps to keep us injury free and strong like Vikings for years to come. Sound interesting? Keep reading and we'll tell you more...
TheShouldeRok™ was designed to increase shoulder strength, core stability, rotational strength, proper spinal position and shoulder mobility/function. The namesake for this tool is inspired by Ragnarök the Viking prophecy of destruction and subsequent rebirth of the world. The remaining inspiration comes from world class Powerlifter Chris Duffin.
If you're not sure you have the mobility or strength to wield this fantastic tool than please take some time to work through our 'ShouldeRok Preparation Video.
The Macebell or Gada is a classical training tool dating back centuries. Its original use was in the wrestling for fighting cultures of ancient Persia and India. My first experience using one was about 8 years ago when I attempted to incorporate it for shoulder development and conditioning. As a competitive powerlifter I quickly abandoned its use finding that combined with my powerlifting training it aggravated my wrist, elbows, and shoulders.
However 2 years ago I decided to make another run at using the macebell again. I had been making tremendous gains in shoulder health and mobility with my progression into Dynamic Neuromuscular Stabilization (DNS) and some associated kettlebell work. I decided to try the swing again but focus on some refinement in the movement based on the DNS methodologies. The goal was to simply realize some training efficiency as the swing was a very active warmup. If I could accomplish my rehab, prehab, and warmup all at the same time I would have more time to focus on my actual training.
With the new approach to the swing my shoulder pain that I had been experiencing daily for the last 8 years disappeared after the first 30 days. This is pain that had kept me from sleeping, interfered with my training, and I was only able to manage in the short term with mobilizing and re-seating drills. Gone! I couldn’t believe the change. Being surrounded by powerlifters and strongman I found several other test subjects similar to myself and quickly found that the same thing happened. That was when I decided to develop the tool into what we now are marketing to others as the ShouldeRök™.
For further details on the value of the ShouldeRök™ and its impact on eliminating issues caused by open chain barbell movements today done with an open scissor you can watch this video of me presenting on the topic to a room full of clinical rehab specialist.
One of key differentiating features is the easy load ability combined with the length of the product. Most products of this type are shorter which allows for the same weight to be used across a broader spectrum. This approach compromises effectiveness effectiveness of their products but is required for those selling 'fixed bells' or other devices. The length of the ShouldeRök™ is designed to maximize balance as well as the eccentric opening and the requirements for muscle engagement and stability. The ShouldeRök™ is simply a superior product for this reason.
A lot of people regard this as a mobility tool and they are really missing the boat as to the true value it provides. Mobility is an output but it is achieved through developing strength and stability with the proper integration of shoulder to core interactions. The strength and stability are achieved with the proper cueing patterns and core stabilization while applying dynamic load as the shoulder moves through its entire range of motion. In addition all the supporting muscles of the shoulder girdle are engaged and develop particularly as you add progressive load.
The ShouldeRök™ and ShouldeRök™ method provide strength development, improve stability and shoulder to core integration, and increase mobility. These improvements are made all with the use of a fun and highly efficient warmup or cool down to any workout.
Over the next year and a half after realizing these changes in my shoulder health I continued to refine the DNS inspired cues and approach to the swing. I also put on my engineering hat and decided to improve the product itself. I lengthened the bell and improved the balance with proper material selection giving it a very unique swing characteristic compared to others on the market. We had some shot loadable bells in the gym but it was such a pain to change the weight that it was never done. With micro-loading progression and small weight differences making a big impact between one athlete to the next I felt that changing weights quickly was a critical piece. I chose to have it plate loadable with Olympic plates. This allowed for developing a loading method that would ensure the safety of the lifter and those around them. Having a weight fly off the end of a bell just wasn’t acceptable, or compromising the proper handle size to use 1” plates. For comfort and control I added knurling and flaring of the handle. The handle has 14" of knurling so that shorter lifters can choke up on the handle and use it as a shorter device.
The ShouldeRök™ was branded as a separate product than just a macebell due to the unique nature of the specific coaching cues that are provided to customers and significant design refinement of the product. It is simply the best product of its type on the market and video series with it was developed by one of the best strength athletes and strength coaches in the world today.
It’s time to get strong! Buy your ShouldeRök™ today!
This is a great user-submitted review on the Bodybuilding.com forum on the Shoulderok and it's use.
Craig Marker, Ph.D., CSCS, SFGII, is a fitness enthusiast who has spent his life trying to help people improve their lives. He is a professor at Mercer University teaching psychology and research methods.
I’ve created this site to provide honest reviews as well as instructions for DIY equipment. There is an absolutely absurd amount of equipment available for purchase today, and I will help guide you through what is worth using, and what is not.
Here is the official Massenomics review of the ShouldeRok made by Chris Duffin. We took a look at the quality of the product, as well as its usefulness. Massenomics is in no way affiliated with Chris Duffin or Kabuki Strength, so rest assured this review is straight from the heart.
Athlete and Trainer Pete Arroyo reviews the MRI Findings of his numerous shoulder issues and discusses his experiences with the ShouldeRok allowing him to train. As well as his experiences with his athletes. He also shares a piece on how he includes the ShouldeRok in someone's training.
Dr Don Berry's story of ending 2 years of pain and frustration, immediately returning to lifting heavy, and improving his impact on his clients with DMS
The ShouldeRök™ was instrumental in my rehab of a shoulder injury as well is the ongoing maintenance afterwards. In combination with the Duffalo Bar it has been a 'Game Changer' in this Olympic training cycle.
Reese Hoffa - 3x Olympian in the Shot Put
Regular Zinc - This is the regular finish that your Shoulderok will have. Shiny and bright on arrival with a hue that varies from bluish to brownish. As the bar is used this coating will develop dull, gunmetal grey patina. Least expensive and most durable.
Electroless Nickel- This is a premium finish. Nickel Plating is used in engineering applications where high wear, corrosion resistance, and hardness are needed. Nickel plating is both more cosmetically appealing than stainless steel as well as significantly more corrosion resistant in like products than stainless steel! Nickel plating is more durable than chrome and will retain it's warm, mirror smooth polish for years until worn through. In our application we believe Nickel plating to be both superior to Stainless steel in Cosmetic Finish, Corrosion Resistance, Surface Hardness, as well as maintaining the desired strength and material characteristics of our bar. Nickel is our favorite plating option, and in our opinion also the best looking.
Black Oxide - Black oxide or blackening is a conversion coating for ferrous materials, stainless steel, copper and copper based alloys, zinc, powdered metals, and silver solder. It is used to add mild corrosion resistance, for appearance and to minimize light reflection. We particularly like the gunmetal black finish it gives to the Shoulderok.
We are proud to announce a partnership with Kustom Kit Gym Equipment! Kustom Kit is a UK-based manufacturer of strength equipment and we have partnered with them to produce several products and offer them to our European customers without the typical high overseas shipping rates. Equipment produced by KustomKit is identical to those produced by us here in the states, the only difference to you is the amount you'll be saving on shipping!
Hello, I'm very interested in buying a shoulderok, however i dont understand the difference between the new and the blemish one. The second ones are like seconde handed? Thank you
A blemished item has aesthetic defects that do not affect the performance of the ShouldeRok. The plating process may not have taken evenly, resulting in discoloration or rub marks. Or, the product may have small scratches, aka; blemishes. Often when this occurs, we return the products to the plating company to be replated. However, occasionally we will sell them at a generous discount.