Before Kabuki Strength existed, we were a small group of strength athletes training together, continuously learning, and trying to figure out ways to take the existing lexicon of knowledge and tools and improve on it.

Today, we're devoted to optimizing human performance through innovative strength equipment, researched-based education, and world-class coaching services. Our mission is to make the world a better world through strength.

We accomplish this mission through our four pillars of Equipment, Education, Coaching, and Charity.

The combination of an engineer and businessman who both share a love for strength sports and kinesiology is the perfect foundation on which to start manufacturing equipment. Our focus and specialty lies in bridging the gap between the clinical and performance worlds. The idea is to see where there is a gap between the academic/clinical world and engineer a barbell or piece of equipment that can then serve a purpose based on that research and clinical experience. Every product we design and manufacture serves a purpose and can trace it’s development back to a tangible need we identified and chose to meet.

What started as a friend filming one of Chris’ breathing drills using a cell phone camera has become a professional production with a full in-house staff of educators who present continuing education courses around the world. The evolution and growth of Kabuki Strength has always emphasized content development and sharing the knowledge we gain with others. We provide a curriculum of clinically-backed courses covering a wide range of interconnected topics around human movement, biomechanics, strength, and athletic development. At a typical course, our coaching staff works with groups of up to 60 individuals in a lecture-workshop format, alternating between in-depth learning, hands-on floor work, and practical application in the gym. Our staff also regularly presents this material to organizations via private seminars and in professional industry settings/conferences.

From the very beginning people have sought personal coaching by Chris, Rudy, and other members of our organization and community. In early 2016, we launched our own virtual coaching program staffed by full-time coaches who work with athletes and lifters all across the globe. Brandon – our own Director of Coaching and Performance – is developing and researching new velocity-based training methods with other industry professionals who specialize in these topics. At our expense, Kabuki Strength coaches regularly attend continuing education courses in various topics and schools of thought. We are as much students as we are teachers.

We believe strongly in the power of love, of a simple gesture of kindness, of charity, and of being there for someone and saying “I get you, I love you, I want to help”.As a company, we take every opportunity we can to serve others. We believe that making the world a better place through strength goes far beyond selling equipment, coaching, and education people – and this is why Charity is our 4th pillar. Our commitment is to continue using our platform, our people, and our resources to help support those in need.