Before Kabuki Strength existed, we were a small group of strength athletes training together, continuously learning, and trying to figure out ways to take the existing lexicon of knowledge and tools and improve on it.

Today, we're devoted to optimizing human performance through innovative strength equipment, researched-based education, and world-class coaching services. Our mission is to make the world a better world through strength.

We accomplish this mission through our four pillars of Equipment, Education, Coaching, and Charity.

The combination of an engineer and businessman who both share a love for strength sports and deep, practical and academic experinece in exercise science and kinesiology is the perfect foundation on which to start designing and manufacturing equipment in a space ripe for disruption and innovation. Our focus and specialty lies in bridging the gap between the performance and academic/clinical worlds by engineering better barbells and strength equipment. Every product we design and manufacture serves a purpose and can trace its development back to a tangible need we identified and chose to meet. True innovation and novel methods are in our DNA, and our products reflect this.

What started as a friend filming one of Chris’ breathing/bracing drills using a cell phone with a potato camera has become a professional production with a full in-house staff of educators who create and present educational content around strength & human movement to coundless eager minds around the world. The evolution and growth of Kabuki has always emphasized content development and sharing the knowledge we gain with others. We provide a curriculum of digital and in-person clinically-backed education covering a wide range of interconnected topics around human movement, biomechanics, strength, and athletic development. Our staff also regularly presents this material to professional organizations (pro sports teams, clinicians, S&C coaches, tactiacl/MPF services) via private seminars and in professional industry settings/conferences.

From the very beginning people have sought personal coaching by Chris, Rudy, and other members of our organization and community. In early 2015, we launched our own virtual coaching program staffed by full-time coaches who work with athletes and lifters all across the globe. Kyle Young (Head Coach) and Brandon Morgan (Director of Education) – lead a team of professionals who works with athletes of all experineces - from beginners passionate about getting stronger to elite and professional athletes. At our expense, Kabuki Strength coaches regularly attend continuing education courses in various topics and schools of thought. We are as much students as we are teachers.

We believe strongly in the power of love, of a simple gesture of kindness, of charity, and of being there for someone and saying “I get you, I love you, I want to help”.As a company, we take every opportunity we can to serve others. We believe that making the world a better place through strength goes far beyond selling equipment, coaching, and education people – and this is why Charity & Community is our 4th pillar. Our commitment is to continue using our platform, our people, and our resources to help support those in need.