What started out as a small group of powerlifters training in a garage soon became a full-blown training facility and manufacturing space in the beautiful Pacific Northwest. What started out as a difficult childhood in the high desert of Central Oregon soon became a man with vision to change the world and inspire thousands to live better through strength. What started out as a successful college football coach and one of the nation’s most successful and decorated homebuilders soon became a world champion masters lifter with a heart for helping others.
The “What” and the “How” of a company are fairly easy to discern; the “Why” however, is another story. We want this short essay to serve as a communique to our community; a writing from the heart of Kabuki Strength’s leaders and staff that defines our “Why”. You might be wondering…why is our “Why” important? A great resource on this idea, and the inspiration behind it, is Simon Sinek’s book Start with Why. This simple, incredibly powerful question helps us discover and connect our values to our purpose.
We are on a mission to make the world a better place through strength. We do this in four distinct ways:
- Manufacturing novel strength equipment to push the boundaries of health, performance, and strength.
- Research-based education.
- World-class coaching services
- Helping others and giving back to the community.
The story of Kabuki Strength is one of strength, perseverance, community, vision, and most importantly, mission. This article will take you through the history, core beliefs, and future of Kabuki Strength from the perspective of these five central elements.