We believe in the power of telling people's stories, in unpacking and sharing our identity from the inside out. The “What” and the “How” of a company are fairly easy to discern; the “Why” however, is another story. We want this short essay to serve as a communique to our community; a writing from the heart of Kabuki Strength’s leaders and staff that defines our “Why”. You might be wondering…why is our “Why” important?
Why? This simple, incredibly powerful question helps us discover and connect our values to our purpose.
What started out as a small group of powerlifters training in a garage soon became a full-blown training facility and manufacturing space in the beautiful Pacific Northwest. What started out as a difficult, chaotic upbringing in the high desert of Central Oregon soon became a man with vision to change the world and inspire thousands to live better through strength. What started out as a college football coach and one of the nation’s most successful and decorated homebuilders soon became a world champion masters lifter with a heart for helping others. Kabuki Strength is an unconventional company with a unique story, and we'd love to share it with you.
Over the last 6 years, our company has grown from a very small business consisting of our two co-founders to a disruptive force in Strength & Fitness, employing over 50 exceptional individuals as we scale our mission to make the world a better place through strength. Practically, we work to complete our mission through four distinct pillars.
- Equipment -- We design, engineer, and manufacture novel strength equipment to push the boundaries of strength, performance, and health.
- Education -- Research-based movement and strength education for a diverse range of individuals, from beginners to pro athletes.
- coaching -- World-class coaching services for strength athletes around the world and in-person at The Lab.
- charity -- Helping others and giving back to the community.
Kabuki's story is one of perseverance, community, strength, vision, and most importantly, mission. This essay will take you through our history, core beliefs, and future from the perspective of these five central elements.