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The PR Deadlift Bar
Be the first to know when new inventory arrivesThe best performing deadlift bar ever created
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2-Week free 1:1 coaching trial
Start TrainingExperience 1:1 Strength Coaching completely FREE for your first 2-weeks
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a barbell for generations
the king returnslegendary durability and perfect knurling: the 250k psi power bar is back.
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Load > Weight: Kyübell
A smarter dumbbellVersatility and Vector Variability in Handheld Exercises. The world's smartest and most efficient handheld weight
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why specialty bars?
learn from our coaches how utilizing purpose-built barbells can help you train safer and more efficiently
Fight Inertia, Not Gravity
Dual-axis flywheel training in a stunning piece of hardware made right here at home. Tap image to Play Video.
Kabuki Coaching Services
We offer an industry-leading 1-on-1 Virtual Coaching program and team-based app coaching services through the TrainHeroic platform. Our in-house staff of professional strength coaches and educators are ready to help you achieve your goals. Check out individual services below or visit our coaching site to learn more.
1-on-1 strength coaching
SCIENTIFIC TRAINING METHODS COMBINED WITH A CLINICALLY-BASED MOVEMENT SYSTEM. TAP image TO WATCH VIDEO.
In-person and digital Courses
Join us at one of our in-person or digital courses and develop mastery around the core barbell lifts and foundational human movement. Kabuki coaches and educators provide industry-leading education around loaded movement and athletic performance to diverse audiences from professional athletes, coaches, clinicians, and regular gym goes looking to get stronger and work towards their goals. Check out our course offerings below and click the red button to visit our digital education site.
