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  • THE NEW TRANSFORMER BAR

    Re-engineered from the ground up

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  • the trap bar hd

    a weightroom classic, reimagined.

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  • made in america

    Functional, Versatile, Research-Based strength equipment for the pros and the joes. outfit your facility today.

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  • THE KADILLAC BAR

    A MODERN TAKE ON A WEIGHTROOM CLASSIC 

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  • Virtual Coaching

    Data-Driven, Fully Managed Training Solutions for strength athletes

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  • THE DUFFALO BAR

    THE MOST POPULAR SPECIALTY BAR IN HISTORY

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  • movement mastery

    learn from world-renowned movement experts

    UPCOMING COURSES
  • new gen power bar

    250+ KSI Tensile Strength | american made

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  • THE SHOULDEROK

    the original loadable mace.

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  • BOOMSTICK + PAINPILL

    IASTM TOOLS FOR ATHLETES, COACHES, CLINICIANS

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